1. Most people would like to be in better shape, but do not have the time (or desire) to drive to the gym every night.

 

2. The push-up is the most complete upper body exercise that exists.

 

3. Most people (all women and most men over 30—a huge market) have difficulty doing push-ups.

 

4. They ALL can perform proper push-ups with the assistance of the Push-Up Pal.

 

5. . The Home Exercise Market is ripe for a new toning device that actually works!

 

6. . The exercise fad of recent years included the Thigh Master, another device that I vaguely remember for the buttocks, and the Ab Roller, for the abdominals.

 

7. (This trend obviously started at the feet and is working itself toward the brain.)

 

8. The next obvious anatomical region of opportunity is the upper body, which after loosing weight, is the easiest to demonstrate toning.

 

9. The Push-Up Pal makes it a lot easier to tone the upper body than ever before.

 

10. The “Fashion Police” that everyone assumes is watching (actually, society in general) attribute attractiveness more to physical toning than to sheik clothing, no matter how expensive or exclusive.

 

11. Therefore, there is a need for an easy to use, effective, efficient, and inexpensive device and method to achieve upper body toning.

 

12. Simple recipe: Loose weight for thigh, buttock, and abdominal fat. Upper body toning = Push-Up Pal.

 

13. There is a huge market for this device, and it needs to be exploited.