The Push-Up Pal provides the assistance most people need to perform a proper push-up, and thereby, help them tone and strengthen the upper body efficiently, effectively, easily, and safely.

For the millions of Americans who struggle to get into shape and stay physically fit, the Push-Up Pal has broad consumer appeal.


Solves a Problem –

 

 

1-The first problem is most people cannot perform proper push-ups – they don’t have the upper body strength - and therefore, they hate to do them. Or they modify their push-ups from their knees and then do not get the complete benefits they would get from a proper push-up from their toes. To tone and strengthen the upper body, all the muscles, and specifically the triceps and pectorals, the very best exercise is a proper push-up.

 

2-The second problem is that push-ups can put stress on the joints of the wrists, elbows and shoulders.  Because the Push-Up Pal lightens the load and assists the individual’s body weight to be pushed up, it takes the stress off the joints and can allow one to do proper push-ups..
 

3-The third problem is those awful batwings for women (triceps) and “boobs” on men (pectorals).  It is nearly impossible to firm up the back part of the upper arm – the triceps.  No matter how many tricep-specific exercises women perform, nothing will firm the triceps like push-ups.

 

 

The Push-Up Pal allows anyone to perform a proper push-up and several sets of push-ups to build muscle and strength in the upper body and specifically to turn those batwings into toned, tight triceps that do not wave in the wind.  The Push-Up Pal gives people the confidence to perform a proper push-up which makes them enjoy doing push-ups.  This in turn encourages them to continue doing push-ups and thereby gain the full benefits from the proper push-up exercise.  The Push-Up Pal also takes the stress off the vulnerable joints (wrists, elbows, shoulders).

 

            New/Unique Product – No competition!  There are plenty of products and techniques on the market to make push-ups more difficult but nothing on the market to assist one to perform a proper push-up, and to do so repeatedly.

 

            Mass Consumer Appeal – For the millions of Americans who struggle to get into shape and stay physically fit, the Push-Up Pal has broad consumer appeal. 

 

1.      The Push-Up Pal appeals to those who already work out but hate push-ups and have trouble toning and strengthening their upper bodies

2.      The Push-Up Pal appeals to those who want to get started on a fitness program but need assistance, or a push – in other words, they can’t do push-ups

3.      The Push-Up Pal appeals to those who would like to be fit but feel as though it’s too hard and too time-consuming to do push-ups and therefore, they never get started

 

            Demonstrable – The benefits and ease of use of the Push-Up Pal are seen immediately upon trial.  Users say it is easy to use and that they feel the benefits immediately.  They are excited and confident about their ability to perform push-ups, and they all seem to know why push-ups are so important for their upper body muscles toning and strengthening.

 

High Perceived Value – The Push-Up Pal enjoys a very high perceived value as the alternatives are time consuming and expensive.  The alternatives to the Push-Up Pal are to spend hours in the gym performing numerous weight exercises that altogether still do not provide the benefits of push-ups, or to spend hundreds of dollars on a personal trainer who will provide similar assistance as that of the Push-Up Pal.

 

The value of the Push-Up Pal will be further enhanced with the inclusion of an instructional exercise video to provide the purchaser with a complete workout program and instruction on performing proper push-ups and proper usage of the Push-Up Pal.